Without you, it's just a road.

The road. A place where dreams are made reality. Travel on two wheels enriches life building stories of people, place and experience. And, whether you ride for adrenaline, adventure, fun or simply to get to work, we share the road with you. You have a home with Honda.

Just a road brand campaign no rider
CMX1100 Rebel with pillion riding into the sunset

There's nothing quite like twisting the throttle and feeling the magic of acceleration. It's pure freedom and independence. And about living life – your life – to the absolute full.

Riding a Honda motorcycle is a lifelong journey that will take you places you never imagined. Whether you prefer the naked aggression of a CB650R, the new horizons opened up by Transalp or the sheer long-haul adventure of an Africa Twin, we have a community for you.

You may be members of an owners’ group, or a lone weekend rider. You might ride with friends, for coffee on a Sunday morning, turn laps on a racing track or navigate across continents. No matter why or what, when riders join the Honda community, they gain access to a supportive and inclusive network of fellow riders. All who celebrate the sheer joy of riding. 

CB650R and Transalp static with riders

At Honda, we believe that motorcycles are more than mere transport, and much more than just machines. They are symbols of individuality, expression, and belonging. And with the Honda wing logo representing freedom for all of us, our riders gain a sense of pride, identity, and family. 

From the very early Honda years, our community was built upon passionate riders. Those who recognised Honda's commitment to freedom on two wheels. Many were pioneers in the sport of motorcycling racing. Over time, our community has grown and evolved, but it has always remained true to its roots. 

Transalp dynamic shot with rider

Today, our riders can be found worldwide spanning cultures and differences. Our community is where we can share a common purpose, gathering on the road and in life, sharing stories that make our hearts pump with joy. This is the Honda way.  

Ultimately, our motorcycle community is a source of pride and inspiration for us. It represents the best of what riding can be – a way to connect with others and explore the world in a meaningful way. Without you, it’s just a road.

Honda 2023 Motorcycles

Upcoming Events

Event Information
Adventure Bike Rider

ABR Festival

Adventure Bike Rider Festival


23-25 June

Honda UK Motorcycle Live

Honda UK Motorcycle Live

Motorcycle Live


18-26 November 2023