Yūshū
Celebrating the Honda retailers who go further to deliver exceptional customer satisfaction.
Yūshū means excellence
Yūshū is Honda’s mark of excellence across Europe – a recognition programme celebrating retailers who set the standard for customer satisfaction.
It honours those who go further for every rider. Those who listen closely, act thoughtfully and deliver an experience that feels seamless from first visit to long after you’ve ridden away.
Retailers can achieve one of three awards: Sales, Aftersales, or Combined.