HAR logo

Honda Adventure Roads

Honda Adventure Roads is true adventure on a Honda. 

Each event is designed to push riders physically, technically, and mentally across long distances, off-road and on-road. It’s built around shared adventure, riding alongside fellow participants, Honda marshals, ambassadors, and HRC. A full-service experience with logistics, accommodation, luggage transport, fuel, and navigation support. Letting riders focus entirely on the journey, the landscapes, and true adventure.

The Philosophy

Honda Adventure Roads is more than adrenaline-fueled riding. It’s a real adventure. One that pushes limits, physically and mentally. Our events are designed to test the capabilities of human and machine, taking both to places that would never have seemed possible – before. But they’re so much more than that. From whale watching in Iceland to nights in Lavvu tents under the stars in Nordkapp, whole new worlds, cultures and peoples open up. Honda Adventure roads isn’t just about reaching the destination; it’s about the transformative journey that lies in-between.

The Adventure 

Honda Adventure Roads captures the spirit of exploration and determination that pushes every rider. Our past events in Norway, South Africa, Iceland, Morocco and Rome to Istanbul riders tackled some of the world’s most dramatic terrain. From breathtaking mountain peaks, river crossings and harsh yet beautiful deserts, these shared adventures create unforgettable experiences for riders.

The Experts  

When you join Honda Adventure Roads, you will ride alongside some of the most experienced riders. Over the years, a stellar line-up of HRC Dakar riders  including Ricky Brabec, Adrien Van Beveren and Tosha Schareina – as well as MX legend Dave Thorpe and Spanish enduro rider Kirian Mirabet have passed over invaluable knowledge to riders developing their riding skills.

Our event partners

Honda Adventure Roads – Over the years. 

A rich history of testing adventure riders and the Africa Twin since 2017.