In 2022 we introduced Yūshū – a recognition scheme designed to recognise Honda dealers who deliver outstanding customer satisfaction.
Yūshū, meaning excellence, celebrates the best of the best in each country across two categories – automotive and motorcycles.
Our mission statement
“Maintaining a global viewpoint, we are dedicated to
supplying products of the highest quality yet at a
reasonable price for worldwide customer satisfaction”
Celebrating outstanding customer service
Customer satisfaction has always been at the heart of what we do at Honda, and getting feedback from our customers helps our dealers meet and exceed expectations. We introduced Yūshū to celebrate the dealers who do this best.
Each year, dealers have the chance to claim one of two awards.
Honda dealers with the highest customer satisfaction in their country.
Celebrating Honda dealers who have shown the strongest improvement in customer satisfaction.
How was it for you?
Now over to you! If you'd like to say thank you to your Honda dealership after purchasing a car, motorcycle, or service, please ask your dealer for a survey.