The breakthrough technology we develop for MotoGP performance is at the heart of every motorcycle we make – from superbike to scooter. So when you buy a Honda, you know you’re getting the same quality, reliability and innovation as the professionals – whoever you are.
Don't give up
We love to challenge the impossible. It goes back to when when our founder, Soichiro Honda, lost every race at the 1959 Isle of Man TT – he didn’t throw in the towel, he kept on going. And his fearless determination paid off two years later, when the Honda team returned to claim first, second, third and fourth. So whether you’re dreaming of touring the open road or taking first place on the race track, don’t give up. Soichiro Honda didn’t.