Honda announces first ‘Honda School of Motorcycling’ centres in the UK

19 May 2014

Honda is to launch its first four licensed motorcycle training centres

Honda (UK) is to launch its first four licensed motorcycle training centres this month as part of a new initiative, the ‘Honda School of Motorcycling’.

Four Honda motorcycle dealers in the South of England are to become the first to offer training on-premises, under license from Honda (UK) and authorised by the Driver and Vehicle Standards Authority (DVSA).

-          21st Moto – Swanley, Kent

-          Belle Vue Motorcycles – Southend-on-Sea, Essex

-          P&H Motorcycles – Crawley, West Sussex

-          Doble Motorcycles – Coulsdon, Surrey

The Honda School of Motorcycling will provide courses for all levels of rider; offering CBT, conversion courses, refresher training and full licence qualification. Dedicated Honda-trained instructors will deliver unique customer-orientated programmes, aiming to make training professional and safe, yet relaxed and enjoyable. All training will be of the highest standard, approved by the Institute of the Motor Industry (IMI) and will be carried out in dedicated areas close to the dealership, using bikes no more than 12 months old and with high-quality equipment and clothing provided.

The new initiative has been structured to offer customers a seamless and hassle-free booking experience via a central call centre, where experienced motorcycle professionals will give specialist advice on which course is best suited to their needs. Booking, payment, and confirmation is also handled centrally, with a fast and efficient system for maximum convenience.

Simon Herbert, Manager – Business Planning of Honda (UK) comments:
“Our dealerships are the face of Honda to our customers, so what better place to offer the highest standards of training in a professional and reassuring environment?  Whether a new, returning or current rider, we want to make training an easy and enjoyable experience and part of the journey towards getting on, getting back on or stepping up.” 

The Honda School of Motorcycling is part of both Honda (UK)’s and the wider industry’s drive to make it easier for new riders to start their journey into motorcycling, and for inactive riders to return. Figures reveal a total of 1.2 million active riders yet five million licence holders in the UK; pointing to nearly four million lapsed riders and close to 50 million adults in the UK who are yet to experience the many benefits of holding a motorcycle licence. The Honda School of Motorcycling will be rolled out nationally in the coming months, with a target of 40 licensed Honda School of Motorcycling centres within the next two years.  

For further information on the Honda School of Motorcycling please visit our or call the Honda School of Motorcycling call centre on: 0845 490 0134