OUR FUNDAMENTAL BELIEFS, POLICIES AND PRINCIPLES
Our founders, Soichiro Honda and Takeo Fujisawa, developed their dream into our Honda philosophy. It is built on two core foundations: respect for the individual and something we call The Three Joys. Even today, it is shared by all our associates and is infused into every one of our corporate activities.
But the Honda vision is more than just words. Our associates know the company trusts them and encourages them to take on challenges without the fear of failure. Everyone is respected within Honda. Soichiro wouldn’t have it any other way.
THE THREE JOYS: Buying, Selling, Creating.
Joy of Buying
We want our customers to feel that they have made a wise choice and to experience years of faithful service from their Honda.
Joy of Selling
Our range should motivate our retailers. A dealer cannot easily sell a product that does not inspire confidence.
Joy of Creating
If our customers and dealers are satisfied, then our development teams can take pride in their work - a job well done.