Everyone on a Honda factory floor wears white overalls – even the president. Dirt shows up on white clothes: if you make the plant as clean as possible, there’ll be no dirt to show up. This was Soichiro Honda’s idea, back in 1952, and we’ve followed it ever since.
The joy of work
In the Honda world we want everyone to enjoy their work, speak openly, proceed with ambition and value endeavour. We think that helps our associates produce high-quality, good-value products. Our goal? Complete customer satisfaction.