World of Honda

The Hondas of tomorrow

Close up of front facing Honda concept car in the Tokyo Motor Show.
Close up of front facing Honda concept car in the Tokyo Motor Show.
Front three-quarter facing Honda concept car.
Front three-quarter facing Honda concept car.

The joy and excitement of sharing our greatest ambitions with everyone around the world is at the heart of everything we do; we love to make things happen. As Soichiro Honda once said, "We all have the right to our crazy dreams."


Honda brand logo.

A smaller footprint is a big priority

How we use technology to look after the environment.

Blue skies for our children

Our worldwide environmental slogan is ‘Blue Skies For Our Children’. It’s a phrase familiar to our engineers who first used it as an internal rallying cry in the 1970s when developing the CVCC engine. This unit showed what could be done with original thinking and it’s a maxim we’re proud to continue today.

Our CO2 targets

The ambitious goals we have set ourselves.

We have set ourselves some ambitious environmental goals. By 2020, Honda cars should emit 30 percent less CO2 than our fleet did in 2001. We're planning a big reduction in other tailpipe emissions as well, helping to keep the air in our cities clean for everyone to enjoy.

Emission ambition

By 2050, our goal is even greater. We want our worldwide fleet of cars to halve the amount of CO2 emitted, compared to our 2001 models. This is a target for all Honda cars in use, not just new ones sold. In reality, it means Honda cars will need to emit 80-90% less CO2 than 2001 models. The benefits to customers and the environment will be obvious.

Close up of Honda dials.

The use of informative displays helps Honda drivers adopt more efficient road behaviour. Here, green literally is good.

Cut out of Honda engine.

Our increasingly efficient combustion engines are helping clean up today's air while we wait for the technology of tomorrow.

The clarity

The Power of H.

The Honda Clarity was a technological breakthrough. We revealed this hydrogen fuel cell powered concept car back in 2006 and shortly thereafter a limited production version (FCX Clarity) became the world’s first commercially available fuel cell car.

Second generation

The latest version, Clarity FCV, is available to select customers in Europe to help us further refine and prove the concept of electrified motoring. Everything we learn with Clarity will go into the development of our next generation of models and our long term future.

Front three-quarter facing Honda Clarity FCV coming off a boat.

The first Clarity FCV, Honda’s most advanced zero emissions vehicle, arrives in Europe.

The Honda manu-facturing lifecycle

Perfecting the production process.

Honda engineers consider every single stage in the life of a car when assessing its environmental credentials. We call it the Honda Lifecycle Assessment, or LCA. It helps us fully minimise the impact of our production and operations.

Shared effort

It starts at the earliest stages of development and aims to reduce the impact of manufacturing – and that of all the suppliers bringing parts to our plants to make the cars. We help Honda dealers become greener dealers as well.

Recycled content

The biggest impact of a vehicle on the environment is when it’s in use. This accounts for around three-quarters of its total CO2 emissions. This is why our bold CO2 targets are so crucial. And under EU 'end of life' regulations, Honda cars are recyclable – well over 90% of our cars can be reused.

Building trust

The Honda Akademie was created for us to understand and to serve each individual customer better.

Shot of the Honda Academy.
Honda technician working on a car in the factory.

Honda associates are encouraged to suggest ways to minimise our impact on the environment.