Celebrating Honda retailers who deliver the highest customer satisfaction.

Honda dealership being presented Yushu award.

Yūshū means excellence

Customer satisfaction has always been at the heart of what we do at Honda, and getting feedback from our customers helps our retailers meet customer needs and exceed expectations. We introduced Yūshū to celebrate the retailers who do this best.

Yūshū is a recognition scheme designed to acknowledge Honda retailers across Europe who deliver outstanding customer satisfaction.

Yushu award logo

Types of awards and categories

Retailers have the chance to claim one of two awards – sales or aftersales. Sales is focused on a customer’s buying experience and aftersales is focused on a customer’s servicing experience.

For each award, there are two categories –

Winner: Retailers with the highest customer satisfaction.
Highly Commended: Retailers who have shown the strongest improvement in customer satisfaction.

View sales winners View aftersales winners

Thank your retailer

Have you had a good experience with a purchase or servicing at your Honda retailer? Ask how to complete a customer satisfaction survey the next time you’re there.