Yūshū

Yūshū

Yūshū

Celebrating the Honda retailers who go further to deliver exceptional customer satisfaction.

Yūshū means excellence

Yūshū is Honda’s mark of excellence across Europe – a recognition programme celebrating retailers who set the standard for customer satisfaction.

It honours those who go further for every driver. Those who listen closely, act thoughtfully and deliver an experience that feels seamless from first visit to long after you’ve driven away.

Retailers can achieve one of three awards: Sales, Aftersales, or Combined.

View Sales Winners View Aftersales Winners
View Combined Winners

Yūshū winners

  • Ewens of Cornhill - United Kingdom

  • Jean Lain Mobilités - France

  • Autobedrijf Rotor - Netherlands

  • Sven Almevik Bil - Sweden

  • FOMI - Czech

  • Viers Automobiles - France

  • Autohaus Eckardt GmbH - Germany

  • Lavrysen - Belgium

  • Autoservis Kolovrátek - Czech

  • Bilforum Herning - Denmark

  • Bilforum Herning - Denmark

  • Autobedrijf Wesselink Apeldoorn - Netherlands

  • Auto Scholing Twente B.V. - Netherlands

Thank your retailer

Have you had a good experience with a purchase or servicing at your Honda retailer? Ask how to complete a customer satisfaction survey the next time you’re there.