When it comes to Honda, there’s not much that Andrew Winfield doesn’t know. From parts and accessories to after sales and planning, Andrew’s spent over 17 years at Honda, gaining hands-on experience across an incredible range of departments. So, when we wanted to do an ‘ask me anything’ or AMA, with members of the public on Reddit, Andrew, Honda’s Product Planning Manager, was the natural choice.
If you’ve not come across Reddit, it’s one of the top 10 most visited websites in the world and is an online forum where people can ask questions about absolutely anything. With tens of millions of daily active users, Reddit provided the perfect platform for Andrew to answer questions about Honda and how his role in shaping Honda’s UK product strategy.
Read the full article here“Hey Andrew, I’ll be honest, I’ve not considered a Honda before. What’s the first thing in your opinion which sets a Honda aside from the competing market?”
In all honesty, and this is purely my opinion as I can't really comment on other companies, but I always get the sense that a Honda is a product created by engineers, rather than accountants. Yes, I'm totally biased but I always feel there is real integrity to our cars - whether that's the quality, safety or driving experience. Whenever you speak to any of our engineers, they are so passionate about what they do and you can tell they are genuine enthusiasts. You can feel that in our cars.
Honda's engineering history Honda's most recent awards“Why are Hondas statistically more reliable than most other cars - is it a key objective within the design process. Do you think other manufacturers consciously bypass this in order to reduce costs?”
Great question. It's fundamental to who we are as a company. Mr Honda himself once said “We must aim for 120% product quality. If 99% of the products we make are perfect it would seem like a pretty good record. However, the customers who become owners of the remaining 1% will surely consider their products 100% defective. It is unacceptable that even one customer in a thousand - even one customer in ten thousand - should receive a defective product. This is why we must aim for 120%.” Couldn't have said it better myself. Honda is very proud of its heritage and its philosophy, most of which came from Mr Honda himself, and this a great example of how it impacts the business to this day.
What Car? Reliability Survey Award 2025 Feefo Platinum Trusted Service Award 2026
“Honda’s never been afraid to try funky stuff. I’d love to see Honda introduce electric Kei cars in the UK, to reintroduce the eHonda with actual range (and a lower price) and bring back the Civic estate for people that have dogs and don’t want a minivan. The new Prelude is very welcome in that regard, what other fun stuff can we expect?”
Funny that you should mention electric Kei cars - have you seen our brand new Super-N unveiled a couple of weeks ago? Also, you're worried about cars becoming too bland, check out the 0 Series… definitely not bland!
Super-N register your interest 0 Series register your interest
“What are your thoughts on autonomous driving and is Honda planning to develop theirs or license it from somewhere like Tesla?”
I would say it’s definitely on its way, as most manufacturers are investing in this technology. Honda has been developing its own tech for a number of years.
Read about our autonomous driving technologies“Is the prelude any good?”
Spoiler alert, I'm paid to say this, but in all honesty, it’s really great to drive. They'll be landing in showrooms soon, so make sure you book a test drive!
Discover the Prelude e:HEV“Why are Honda so far behind on the transition to EVs? Do you think you stuck with hybrids too long?”
It’s fair to say some have been quicker than others, but you can't ignore the reality in the market. Don't forget we launched Honda e over 6 years ago! Honda has been clear on its transition to zero-emissions and Hybrid forms a key part of that.
Discover Honda's electrified range
Want to know what other people asked?
If you’ve enjoyed finding out about Honda with Andrew’s ‘ask me anything’, the full chat is available to read on Reddit, where he answers important questions such as how many tins of beans can fit in the Jazz. Spoiler alert - it’s a lot!
Read the full article here
