Yūshū

Yūshū

Celebrating Honda retailers who deliver the highest customer satisfaction.

Honda dealership being presented Yushu award.

Yūshū means excellence

Yūshū is a recognition programme that celebrates Honda retailers across Europe who deliver exceptional customer satisfaction. It was created to honour those who provide the very best customer experience - meeting your needs and often exceeding your expectations.

Types of awards and categories

Retailers can earn one of three awards: Sales, Aftersales, or Combined.

The Sales award recognises excellence in the customer buying experience, while the Aftersales award focuses on outstanding service and maintenance experiences.

View sales winners View aftersales winners

Yūshū winners

Honda dealership with Yushu award.

Honda dealership with Yushu award.

Honda dealership with Yushu award.

Thank your retailer

Have you had a good experience with a purchase or servicing at your Honda retailer? Ask how to complete a customer satisfaction survey the next time you’re there.