Empower your adventures on the water
At Honda Marine, we are committed to enhancing your boating journey by delivering quality, performance and reliability in everything that we do.
The benefit we offer our customers
Solutions
Choose from our award-winning outboards and inflatables, or pair our engines with your ideal boat through our Boat Partners.
Outboards and Inflatables
Get the most out of your boating experience with our outboards, powered by innovative engineering and technology. Glide effortlessly over the water with our Honwave Inflatables, designed from high-quality, lightweight, and durable PVC.
Boat Partners
We've teamed up with the best boat builders in the industry to provide you with the complete boat package. Each boat is perfectly matched with our market leading outboard engines to give you complete peace of mind.
Our Values and Mission
Taking your adventures to the next level to make them last, that's our priority. We believe you deserve nothing less than a boating partner that is invested in elevating your experience through smart and mindful engineering from our dedicated teams.
Over the years, we've come to really understand the need for high quality craftsmanship as it only empowers and enhances your time out on the water.
Innovation
With over 60 years of innovation, Honda Marine drives the industry forward with advanced outboard engines that deliver reliable power, fuel efficiency, and lower emissions.
Reliability
Our outboard engines are crafted with precision and the excellence of Japanese engineering, offering unparalleled reliability. More adventure, less maintenance.
Performance
Whether you're cruising through calm waters or kicking your adventure into high gear, our outboards ensure exceptional performance in diverse environments.
Customer Satisfaction
For over 60 years, Honda Marine has put its customers at the heart of every decision, earning multiple customer satisfaction awards along the way.
60 years of Engineering Excellence
In 2024, Honda Marine celebrated 60 years of setting and exceeding the benchmark for industry-standard engines around the world. Over the decades, we have remained at the forefront of marine innovations, continuously improving the technology behind our outboards to offer superior performance, greater fuel efficiency, and lower environmental impact.
- 1964-1995
- 1996-2008
- 2009-Present
1964
Honda launched its first four-stroke outboard engine, the GB30, marking a significant step into the marine industry with reliable and efficient technology.
1967
The first Honda outboard is launched in the US.
1968
The GB25 and GB40 models were introduced, expanding Honda's early outboard engine lineup and reinforcing its commitment to innovation.
1971
The introduction of the B45 Twin and B75 Twin outboards showcased Honda's evolving technology and engineering capabilities.
1980
Honda introduced the BF75A and BF100A four-stroke models to the range, providing more powerful and environmentally friendly options for boaters.
1985
Honda made its entire range of four-stroke outboard engines available to customers, highlighting the brand’s dedication to offering diverse and efficient options.
1987
Compact engines like the BF2, BF5, BF8, BF9.9, and BF15 were introduced, catering to a wide range of boating needs from small to mid-sized boats.
1990
The redesign of small models, along with the introduction of the new BF35 A and BF45 A, provided boaters with even more choices in Honda’s expanding outboard lineup.
1993
Honda launched the BF20 A and BF25, which offered enhanced performance and efficiency for recreational and commercial boating.
1994
The introduction of the BF30, along with redesigned models from BF4.5 B to BF50, demonstrated Honda's continued focus on technological advancements in outboard engines.
1995
The BF75 and BF90 models received upgrades, with the BF90 even winning the prestigious Popular Mechanics Design and Engineering Award.
1998
Honda launched the BF2 D, further expanding its lineup, and added the powerful BF115 A and BF130 A models, catering to higher-powered boating needs.
2000
The introduction of the BF8 D and BF10 D engines broadened Honda's offerings for smaller boats and lighter recreational uses.
2001
Honda made history by debuting the world's first 225 HP four-stroke outboard, the BF225 A with VTEC, alongside the BF200 A, setting a new benchmark for high-performance marine engines.
2002
The release of the BF175 A, BF20 D, and BF15 D models offered boaters more variety and further enhanced Honda's reputation for reliability and power.
2002
The introduction of the BF2.3 A and BF150 A models allowed Honda to cater to both the smaller, more compact engine market and the high-power segment.
2004
Honda Marine earned top honors in the J.D. Power customer satisfaction survey for four-stroke outboards, reinforcing its focus on customer-centric innovation.
2005
Honda won its second NMMA Customer Service Award, and all outboard engines met rigorous EPA and CARB 3-star standards, further solidifying Honda’s environmental commitment.
2006
Honda introduces the BF90 and BF75, the lightest four-strokes in their class with Multi-Port EFI. Honda earns another J.D. Power satisfaction ranking and an NMMA CSI Award.
2007
Honda Marine earned top honors in the J.D. Power customer satisfaction survey for four-stroke outboards, reinforcing its focus on customer-centric innovation.
2008
Redesigned BF40 and BF50 EFI models were launched, and Honda won its fifth consecutive CSI Award, proving its continued leadership in the market.
2009
The BF60 and BFP60 Power Thrust EFI models debuted, earning Honda top customer satisfaction honors and its sixth consecutive CSI Award.
2011
Honda launched the BF250, its most powerful outboard engine at the time, and won the IBEX Innovation Award for its groundbreaking design and performance.
2013
Honda earns its ninth consecutive NMMA CSI Award for excellence and customer satisfaction.
2016
Honda earned the IBEX Innovation Award for the BF6 and its 13th consecutive NMMA CSI Award, showcasing its ongoing technological and customer service leadership.
2018
The Honda Marine Jet series wins the Boating Industry Top Products of 2018 Award.
2019
The BF250, BF220, and BF200 iST models were launched, alongside Honda’s 15th consecutive CSI Award, marking another milestone in the company’s success.
2021
Honda introduced the BF140 with VTEC and redesigned the BF115 and BF150, now featuring optional iST, enhancing versatility and performance.
2023
The unveiling of the BF350, Honda’s first V8 outboard engine, was accompanied by the company’s 19th consecutive CSI Award, reinforcing its dominance in the market.
2024
Honda Marine celebrated 60 years of innovation and leadership in outboard technology and customer satisfaction, cementing its position as an industry leader.
2025
The launch of the BF300, Honda’s second V8 outboard engine, marked a new era in high-performance marine technology for the brand.
The Future Direction for Honda Marine
- Driven by Purpose
- Built with Trust
- Made for Real Life
- Connected by Passion
Driven by Purpose
It’s not just about engines — it’s about unlocking a deeper connection with life on the water. The goal is to make every journey meaningful, every moment memorable, and to inspire more people to explore with confidence and joy.
Built with Trust
Reliability isn't optional at sea. It's a belief rooted deep in our values — that true freedom comes from knowing your engine will never let you down. Every innovation is designed to earn that trust, delivering peace of mind when it matters most.
Made for Real Life
From weekend escapes to everyday adventures, our engines are built to make life on the water easier, more enjoyable, and more intuitive. Simple to use, beautifully designed, and ready for whatever the day brings.
Connected by Passion
Boating isn’t just a hobby — it’s a shared way of life. The future is about bringing people together, supporting all kinds of boaters, and growing a community that values joy, respect and a love for the open water.
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Download a brochure to learn more about our products and find your next engine.
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Find a dealer
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