- Ride. Buy. WIN! Test Ride Event
- DreamTech
- Honda Apparel
- Custom Competition
Test ride and purchase an eligible motorcycle model between 1 August - 5 October 2026 inclusive and enter the competition for a chance to win.
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DreamTech
What we perfect behind the scenes, you experience on the road. Explore Honda's world-class DreamTech.
Honda Apparel Premium Line
A new evolution in Honda style begins. Six collection ranges blending timeless design, comfort, and authentic Honda spirit. Available in dealerships from March 2026.
Custom Competition
Honda Adventure Roads - Rome to Istanbul
Now streaming on Apple TV and Prime Video. Discover a nine day off-road adventure across seven countries, powered by the Africa Twin. Watch the full story below.
Discover what's new
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![John McGuinness MBE 30th Anniversary TT Bike]()
Honouring the legacy
Own a piece of history with the Limited Edition John McGuinness 30th Anniversary Replica CBR1000RR-R Fireblade SP
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![AFRICA TWIN Special Offer - SAVE £1,000 - 2025 Year models only]()
AFRICA TWIN Special Offer
SAVE £1,000
From £99 a month | 5.9% APR REPRESENTATIVE -
![NT1100 Special Offer - SAVE £1,000 - 2025 Year models only]()
NT1100 Special Offer
Save £1,000
From £129 a month | 5.9% APR REPRESENTATIVE -
![CB1000 HORNET Special Offer - Complimentary Quickshifter]()
CB1000 HORNET Special Offer
Complimentary QUICKSHIFTER
From £99 a month | 5.9% APR REPRESENTATIVE -
![CMX1100 REBEL Special Offer - Travel Pack for only £299 - 2025 & 2026 Year models only]()
CMX1100 REBEL Special Offer
TRAVEL PACK for only £299
From £109 a month | 5.9% APR REPRESENTATIVE -
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Honda takes 2025 MCN crown
Best A2 Bike, Best Performance Naked & Overall Bike of the Year, and the ultimate accolade, Manufacturer of the Year.
Discover the range
Whatever you ride for, find the machine that moves you.
- Super Sport
- Touring
- Sport Touring
- Adventure
- Street & Custom
- Off Road
- Scooter
- 125cc
- Electric
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Explore the full Honda bike line-up
More than a ride
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Honda Dream Garage
Create your dream bike on the Honda Dream Garage with a range of bold colours and patterns to share with friends on social.
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V3R 900 E-Compressor Prototype
Years of engineering, bold ideas and relentless perseverance – all for your ride. The V3R 900 E-Compressor is built for the bold.
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Kabuto Helmets
View our exclusive line up in partnership with Kabuto, precision craftmanship with graphics inspired by Honda’s own heritage.
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Honda Dream Garage
Create your dream bike on the Honda Dream Garage with a range of bold colours and patterns to share with friends on social.
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V3R 900 E-Compressor Prototype
Years of engineering, bold ideas and relentless perseverance – all for your ride. The V3R 900 E-Compressor is built for the bold.
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Kabuto Helmets
View our exclusive line up in partnership with Kabuto, precision craftmanship with graphics inspired by Honda’s own heritage.
Honda Engine Room
Stories from the heart of Honda engineering. Go behind the scenes in the Engine Room
Ride with Confidence
The greater the skill, the greater the joy. Whether you're riding for the first time or moving up to a bigger bike, we’re here to help you Learn to Ride.
Here to help
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New Rider Programme
Everything you need to get on two-wheels spreading the upfront costs.
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Honda Adventure Centre
Experience the thrill of adventure bike riding whatever your experience level. Ride the latest Honda Adventure Bikes within our One Day Exmoor Guided Tours and Two Day Exmoor Off-Road Adventure riding Courses, all set in the beautiful, unspoilt landscape of Exmoor National Park, Somerset.
Dave Thorpe Honda Off-Road Centre
Take your riding off-road at the Dave Thorpe Honda Off-Road Centre. With our Enduro Day, you’ll have an unmissable opportunity to test your riding skills within our woodland venues in the heart of Exmoor National Park. With our Motocross Day, you'll face the challenge of a mx track. All with the help and guidance from our team of experienced instructors.
Why we race
Winning a race is important to our riders and their teams, they’re competitive, it’s in their nature; but winning isn't the only reason we go to a racetrack. We spend most of the time working together, continually probing for any weakness – it’s how we learn – and when we find one, changes are made. It’s changes that make us stronger.