What is a cookie?
A cookie is a small text file which we place on your computer or device if you agree to this. Cookies can be used for many different purposes, which we’ll explain in more detail below.
You can block or remove cookies through your internet browser or by using third party software, but there may be issues using certain parts of the website if you do.
What do cookies do on the Honda website?
Cookies do lots of different jobs, and we’ve listed a few examples below:
• They can remember your preferences – such as your preferred Honda dealership. This will make certain processes easier to complete (for example finding contact details or a map).
• They can collect anonymous usage information– for example the number of people who use our dealership search tool. We use this information to continue to improve your experience.
• They can remember that you visited the Honda website, and online advertisers can use this information to tailor their messages to you – for example by serving an advert on a third party site which promotes a current Honda offer to you.
• Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
Remember – you can block or remove cookies at any time, and when you do this the information stored is permanently removed.
Google Analytics advertising features
We have enabled Google Analytics advertising features. These features allow for analysis to improve your experience, as well as create remarketing lists. Remarketing lists help us to deliver relevant adverts based on your experience of this website.
We may collect information about your computer, including your IP address, operating system and browser type, for system administration and in order to create reports. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.
Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve it.
Like many services, Google Analytics uses first-party cookies to track visitor interactions as in our case, where they are used to collect information about how visitors use our site. We then use the information to compile reports and to help us improve our site.
Cookies contain information that is transferred to your computer’s hard drive. These cookies are used to store information, such as the time that the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page.
Opting out of cookies
Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site. You can block or remove cookies through your internet browser or by using third party software, such as the Google Analytics opt-out browser add-on.
However, there may be issues using certain parts of our website if you do.
The cookies used on this site
We use four categories of cookies on our site:
1. Strictly necessary cookies
• These are cookies that are essential for the operation of our site. They include, for example, cookies that enable you to navigate to the correct pages, if we make any updates to the way the website works.
2. Performance cookies
• These cookies collect information about how visitors use our site, enable us to understand if any errors have occurred, and allow us to test new features. We don’t collect information that identifies the visitor directly, as the data is aggregated and anonymous. We only use this information to improve how the website works.
3. Functionality cookies
• These cookies help enable specific functionality on the site to improve your experience, for example remembering your preferences (such as dealership choice), detecting if a service has already been offered to you (such as surveys), or storing more complex decisions (such as the specific product you are interested in).
4. Targeting / advertising cookies
• These cookies record your visit to our site, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose). They are also used to track the effectiveness of advertising campaigns.