What is a cookie?
A cookie is a small file of letters and numbers which we store on your computer or device if you agree. Cookies can be used for many different purposes, which we’ll explain in more detail below.
You can block or remove cookies through your internet browser or by using third party software, but there may be issues using certain parts of the website if you do.
Information on deleting or controlling cookies is available at www.aboutcookies.org
What do cookies do on the Honda website?
Cookies do lots of different jobs, and we’ve listed a few examples below:
• They can remember your preferences – such as your preferred Honda dealership. This will make certain processes easier to complete (for example finding contact details or a map).
• They can collect anonymous usage information– for example the number of people who use our dealership search tool. We use this information to continue to improve your experience.
• They can remember that you visited the Honda website, and online advertisers can use this information to tailor their messages to you – for example by serving an advert on a third party site which promotes a current Honda offer to you.
Remember – you can block or remove cookies at any time, and when you do this the information stored is permanently removed.
The cookies used on this site
We use four categories of cookies on our site:
1. Strictly necessary cookies
• These are cookies that are essential for the operation of our site. They include, for example, cookies that enable you to navigate to the correct pages, if we make any updates to the way the website works.
2. Performance cookies
• These cookies collect information about how visitors use our site, enable us to understand if any errors have occurred, and allow us to test new features. We don’t collect information that identifies the visitor directly, as the data is aggregated and anonymous. We only use this information to improve how the website works.
3. Functionality cookies
• These cookies help enable specific functionality on the site to improve your experience, for example remembering your preferences (such as dealership choice), detecting if a service has already been offered to you (such as surveys), or storing more complex decisions (such as the specific product you are interested in).
4. Targeting / advertising cookies
• These cookies record your visit to our site, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose). They are also used to track the effectiveness of advertising campaigns.