World of Honda

Inspired by dreams

Our Philosophy is based on a fundamental belief: making our customers happy and improving their lives. We will always strive to develop our ideas and fulfil our ambitions, sharing the joy and excitement of achieving this with everyone around the world.

Scroll

Honda brand logo.

The courage to challenge convention

“If you make a superior product, people will buy it” – Soichiro Honda

Our fundamental beliefs, policies and principles

Our founders, Soichiro Honda and Takeo Fujisawa, developed their dream into our Honda philosophy. It is built on two core foundations: respect for the individual and something we call The Three Joys. Even today, it is shared by all our associates and is infused into every one of our corporate activities.

But the Honda vision is more than just words. Our associates know the company trusts them and encourages them to take on challenges without the fear of failure. Everyone is respected within Honda. Soichiro wouldn’t have it any other way.

Respect for the individual

Initiative, Trust, Equality.

Honda is a company founded on respect for one another. We know people have their own ideas, so we encourage our associates to act on them as well as take responsibility for them. Our culture of mutual trust helps us rely on one another and share knowledge amongst ourselves.

Aerial view of Honda Jazz with factory workers.
Asimo and pupils at Honda's School of Dreams.

Tomorrow's dreamers – ASIMO entertains pupils attending Honda's School of Dreams in Swindon.

The Three Joys

Buying, Selling, Creating.

Joy of Buying

We want our customers to feel that they have made a wise choice and to experience years of faithful service from their Honda.

Joy of Selling

Our range should motivate our retailers. A dealer cannot easily sell a product that does not inspire confidence.

Joy of Creating

If our customers and dealers are satisfied, then our development teams can take pride in their work - a job well done.

Close up of Honda Civic 4 door with bicycle carrier.
Honda Uni Cub being used in a library.
The first family to buy a Honda FCX.
Jamie Lee Curtis and her Honda Clarity FCX.

The white overalls

"Good products can't be made in a dirty plant."

Front facing Honda Civic 5 door with workers.

Today, all our technicians worldwide, still wear the white overalls to honour Soichiro’s original idea.

Everyone on a Honda factory floor wears white overalls – even the president. Dirt shows up on white clothes: if you make the plant as clean as possible, there’ll be no dirt to show up. This was Soichiro Honda’s idea, back in 1952, and we’ve followed it ever since.

The joy of work

In the Honda world we want everyone to enjoy their work, speak openly, proceed with ambition and value endeavour. We think that helps our associates produce high-quality, good-value products. Our goal? Complete customer satisfaction.

Soichiro Honda and some factory workers in white overalls.

Clear thinking Soichiro Honda, had the Idea of wearing white overalls to symbolize a clean working environment right from the very start.