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A behind the scenes look at how the "Jump" ad was made and the challenges that faced the production team.
This epic ad sees a team of Honda skydivers create large scale aerial formations of the technology in the new Accord. Certainly proving "Difficult is worth doing."
A team of elite skydivers attempt to form the letters H, O, N, D and A in sequence, within a three minute time limit.
Originally shown on Channel 4 at 8.10pm on 29th May 2008, this is the first ever truly live three minute TV ad shown in the UK.
Difficult is worth doing.
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